OutKast was instrumental to the rap scene of the late 90s and early 2000s and changed the national dynamic of hip hop. By finding success they proved that good hip hop didn’t have to come from New York or L.A. but that it could come from anywhere. Their unique sound helped give the South a new musical identity in a way that they hadn’t had before. In a way they were the first to usher in the Atlanta rap scene, now one of the most well respected in the business. While it may not be their most intense song or their most lyrically active, “Hey Ya” is without a doubt their most recognizable track. The upbeat tempo and energy helped to cement its place as one of the most iconic songs of the last 20 years. Despite the lively sound that the song emits, the lyrics are shockingly depressing and discuss the artists’ troubles with commitment and relationships. This meaning is hidden beneath the beat and rhythm, but in Avriel and the Sequoia’s folksy cover of the song, the song becomes more focused on the vocal talent of the lead singer Avi Kaplan and the meaning behind the lyrics. With a slowed down and acoustic version of the song, the audience can more clearly understand the emotional pain of the artists, but this defeats the original purpose of the song. Andre 3000 meant for the lyrics to be buried underneath he beat and rhythm. The lyrics say that they are “in denial when we know we’re not happy” which is echoed by the happy sound of the song. The song itself is a representation of being in denial about the painful truth that is hidden in plain sight. While the bluegrass cover is a beautifully sung and has a unique take on the song, it fails to deliver the same meaning as the original song. In most cases this would constitute an ignorant and daft cover of a song, but what saves this version from butchering the original song is the cultural identity of the music found in both renditions. The bluegrass cover of “Hey Ya” works because it culturally appropriate to the South.
To understand how cultural identity, or the lack thereof, can make or break a cover consider last year when Taylor Swift released a cover of “September” by Earth Wind and Fire, an iconic song that has more energy and joy than almost any record in history. Unfortunately, this energy and joy that are integral to the song’s continued success is exactly what Taylor Swift left out. In her rendition of the song, she drastically slows the tempo down, plays a banjo, and gives the song a more somber message about looking back on old times with remorse rather than nostalgia. She delivers a great vocal performance, and the banjo playing is a nice throwback to her southern roots, but she still failed to do the song justice by eliminated what the song stood for. For many people, Swift’s cover was not only insultingly inconsistent with the original, but it also represented a white artist making monetary gains off a black anthem. On top of this, the groove that made the original so widely loved, and was part of what made the song a black anthem, was removed entirely. By doing so she lost the cultural identity that song had. While there is more than one problem with her cover, it was this that put the nail in coffin.
Clearly, the cultural identity in a song can help the song to find success, but it can make doing a cover of such a song tricky, especially for a song by Outkast, a group who’s cultural identity was different than anything both hip hop and the South had seen before. During the 80s and early 90s the rap scene was dominated by East Coast (New York) and West Coast (California) rappers. Icons like Tupac and Biggie lead the charge and turned hip hop in America into a very divided culture that didn’t allow for other styles to be welcomed. For rappers in the South this meant they must identify with one or the other, and they did. Despite roots in places like Tennessee, Houston, and New Orleans, rappers would often emulate the ganster rap of the West Coast or the sexually charged story telling of the East Coast. This same phenomenon happened in Atlanta where groups would ignore their southern identity in favor of commercial success across the country. This is where Outkast differed. Their style embraced the culture of Atlanta and the South as a whole as was reflected in their lyrics and sound. In “ATLiens” the group displays their southern roots in their chorus by saying “Throw yo hands in the ay-ur / And wave ’em like you just don’t cay-ur / And if you like fish ’n’ grits and all that pimp shit / Everybody let me hear you say oh-yay-yur!” The use of two syllables instead of one and the mention of fish ‘n’ grits show both how the lyrics themselves are changed, as well as the manner in which they are performed. In their song “Rosa Parks” Andre 3000 recruited his step father, Rev. Robert Hoda, to play harmonica on a mid-song breakdown giving the song the feeling of a hoe down that welcomed all to come to the party. The cultural differences of the South are also seen through songs talking about Cadillacs instead of Mercedes and chicken wings instead of hot dogs.
Not only was Outkast appealing to the South, they were appealing to the true working class of the South. Modern rap from Atlanta has plenty of big names but so much of what they say is about the money and fame they’ve acquired. Even once Outkast reached this level of notoriety, they kept telling stories of poverty and struggle, crime and regret, relationships, tragedy, and more. These melancholy themes may not have been understood by all, but they were deeply respected by the working class of the South, both urban and rural. Using this formula Outkast was able to find major success in the early 2000s, winning 6 Grammys and many other awards, but they started off with a lot of backlash. Because they were different, it was almost as though they were fighting against the rest of the country for not only success but respect. This culminated at the 1995 Source Awards where Outkast accepted the award for best new artist. After receiving jeers and boos from the crowd when walking up, Andre 3000 summed up what all of the South was thinking when he said “The South got something to say.”
Outkast showed the country what true southern identity was through their use of music, and while they were some of the first people to do this through hip hop, Bluegrass had provided the South with a musical cultural identity decades before in a similar way. In the early 1900s, the South was a melting pot of cultures from the people who had settled there in the centuries prior. There were many Irish and Scottish immigrants living in the hills of Southern Appalachia, along with the ancestors of slaves from the many plantations in the coastal plains of the South. These cultures each brought music along with them. From the British Isles, immigrants brought fiddles and step dancing and from Africa slaves brought banjos. What resulted was a type of music that hadn’t before been seen. Over time locals brought in other instruments. The Italian mandolin was brought in to add a percussive off beat. The guitar was introduced to add a fuller sound. And the upright bass was added to provide a deep thumbing rhythm. This unique mix of instruments created a sound that was uniquely southern. In time this traditional music shifted and changed until it became what is now known as Bluegrass. This new genre found commercial success thanks to Bill Monroe. Before him, nearly all bluegrass was played in barns and living rooms across the South, but it hadn’t yet reached the radio. This wasn’t to say that there was a lack of talent in the genre. In fact many performers during the pre-Monroe era found success after Monroe broke the mold. What helped Bill Monroe was his access to get on a national stage. He was integral, not only in establishing the new style, but also in introducing the country to this southern sound. The southern accents and references to southern landmarks had not been heard on a national stage yet. Just like Outkast, Bluegrass was finding national success without abandoning its roots.
In the same way that Outkast had appealed to the working class of the South, so too did Bluegrass. The common themes throughout hip hop and bluegrass are very similar. By talking about things like crime and regret, relationships and their pitfalls, tragedy, and more, bluegrass appealed to the poor rural family of the South. We see these same things in rap. Whether it be a song about the regret one feels even years after committing a crime and seeing the consequences like we see in “Rounder” by Mandolin Orange and “Crown” by Run the Jewels, or being in denial about a failing relationship like we see in “Hey Ya!” by Outkast and “Redeye to Raleigh” by Mipso, there are many correlations amongst the topics these genres revolve around. This is part of what links bluegrass and southern rap of the late 90s through their cultural identity. Both genres have a distinctly southern sound that is expressed through lyrics and diction, both genres were born from and appeal to the working class and their struggle, and both genres were an expression of a community that was ignored on a national stage until a champion came along to help break the mold. Although Avriel and the Sequoias’ rendition of “Hey Ya” might be missing the groove and energy of Outkast’s original song, because it keeps the cultural identity of the South the cover works as a southern anthem in the same way that the initial recording does.
Citations
- Carmicheal, Rodney. “The Making of OutKast’s Aquemini: Andre 3000, Big Boi and Cast Look Back on a Classic.” CreativeLoafing, 24 June 2010, creativeloafing.com/content-168326-The-Making-of-OutKast’s-Aquemini. Accessed 24 Mar. 2019.
- Fire, Earth Wind &. “Earth, Wind & Fire – September (Official Music Video).” YouTube, YouTube, 11 Jan. 2013, www.youtube.com/watch?v=Gs069dndIYk.
- “Former Pentatonix Singer Avi Kaplan Delivers Cooler Than Cool Bluegrass Cover of Outkast’s ‘Hey Ya!’.” IMDb, IMDb.com, 21 July 2017, www.imdb.com/news/ni61328218.
- Grem, Darren E. “‘The South Got Something to Say’: Atlantas Dirty South and the Southernization of Hip-Hop America.” Southern Cultures, vol. 12, no. 4, 2006, pp. 55–73., doi:10.1353/scu.2006.0045.
- latelylyrics. “Taylor Swift – September (Lyrics).” YouTube, YouTube, 13 Apr. 2018, www.youtube.com/watch?v=rEodWpnWBz0.
- Mipso. “Red Eye to Raleigh.” YouTube, YouTube, 17 July 2014, www.youtube.com/watch?v=DcTjv4i-mak.
- Orange, Mandolin. “Mandolin Orange – ‘Rounder’ (Official Audio).” YouTube, YouTube, 5 May 2015, www.youtube.com/watch?v=PCFzqWcVuZg.
- OutKastVideoVault. “OutKast – ATliens (Video).” YouTube, YouTube, 30 July 2013, www.youtube.com/watch?v=ktc9hsSfUck.
- OutKastVideoVault. “OutKast – Hey Ya! (Video).” YouTube, YouTube, 25 Oct. 2009, www.youtube.com/watch?v=PWgvGjAhvIw.
- OutKastVideoVault. “OutKast – Rosa Parks (Official Video).” YouTube, YouTube, 27 Apr. 2013, www.youtube.com/watch?v=drsQLEU0N1Y.
- RunTheJewels. “Run The Jewels – Crown (Official VR 360 Music Video).” YouTube, YouTube, 4 May 2016, www.youtube.com/watch?v=JCNzOQ2Ok8s.
- Scoggins, Michael C. The Scotch Irish Influence on Country Music in the Carolinas: Border Ballads, Fiddle Tunes and Sacred Songs. History Press, 2013.
- Sequoias, Avriel & the. “HEY YA! – AVRIEL & THE SEQUOIAS.” YouTube, YouTube, 21 July 2017, www.youtube.com/watch?v=whBQCkhFwYg.
- Wanshel, Elyse. “Taylor Swift’s Cover Of An Earth, Wind & Fire Classic Is Pissing People Off.” The Huffington Post, TheHuffingtonPost.com, 14 Apr. 2018, www.huffingtonpost.com/entry/taylor-swifts-cover-of-an-earth-wind-and-fire-classic-is-pissing-people-off_us_5ad0f015e4b016a07e9c2d10.













